A little known way to target individuals online is through household income. Income based targeting has been around for about 10 months, but no one seems to really know about it when performing online marketing. We feel it’s intrinsic as marketers to find new ways...
Read MoreWe’ve all dealt with third party firms and have our list of likes and dislikes. When starting Campaignium, we wanted to set ourselves apart from other online marketing companies. We put our heads together and created a long list of qualities we felt were vital...
Read MorePlanning and marketing a successful webinar can be tough, for the first time marketer or even a seasoned professional. We’ve made many mistakes and have learned a few digital marketing best practices along the way. Check out the latest article we wrote for the Association...
Read MoreLet’s give credit where credit is due. In regards to online advertising, impressions and clicks work together to create a unified, actionable online marketing campaign. However, many people preach one term is better than the other. Let’s explore why both terms are equally important in...
Read MoreDo you dedicate as much time to your content marketing’s lead generation process as you do creating the content? At Campaignium, we are guilty of spending all of our time thinking about the type of content we want to create. We fall short devoting the...
Read MoreAs a marketer you need the ability to show accurate results, per marketing channel, for the campaigns you run. When you conduct a Facebook campaign to drive prospects to your website, you expect the results, clicks vs webpage visits, to match. More times than not...
Read MoreThe first step towards online reputation management is being proactive. As a marketer, your time is limited with lead generation tactics and trying to stay on top of how your organization’s brand is perceived online. So how do you keep up with what is being...
Read MoreSearch engine optimization (SEO) is the process to improve a website, for not only search engines, but website users as well. In the past, Google stopped producing keyword research for SEO in their Google Analytics tool. With the arrival of Google Universal Analytics, users can...
Read MoreDetermining if a relationship exists between a website and its visitors is critically important in your marketing efforts. Google’s new Universal Analytics provides functionality allowing you to track visitor engagement and cohesively understand their interactions. Let’s explore the Google Analytics feature that can help your...
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