Segmenting audiences based on behavior has become a necessary and strategic component in online marketing. It allows you to send perfectly timed and personalized messages to your target market. Read our latest article in the Association of Accounting Marketing’s digital media update to learn how you...
Read MoreLately there has been an explosion of new functionality on social media platforms. From Facebook to Twitter, social media organizations are deploying new ways to gauge performance, advertise and beef up their sites. As good stewards of the digital marketing industry, we felt we should...
Read MoreHow do small businesses compete for an advertising presence during the Super Bowl? The answer is YouTube’s 2015 Super Bowl Halftime show. Yes, that’s right. You now have a way to compete against enterprise level organizations and their 30 second, million dollar budgets. This year...
Read MoreIf you haven’t logged into Facebook recently, stop what you are doing and log in immediately. Facebook now allows organizations to add a new call-to-action button to their own Facebook business page. This call-to-action button helps businesses encourage consumers to take action, and we feel...
Read MoreOn what social media site do 18+ year-olds spend most of their time socializing and networking? As a business owner or marketer, I’m sure this is a question you ponder. Your time and advertising isn’t cheap, and wasting it isn’t an option. Look no further,...
Read MoreSearch engine optimization (SEO) advice was one of the most requested items in a 2014 small business Christmas wish list survey conducted by Small Business Daily. Going into 2015, we feel small business owners need to pay attention to their mobile SEO strategy. Here are...
Read MoreMost local business is won within a 5 mile radius of that company’s location. How would you like to target consumers, in real-time, within a 1 mile radius of your locale? Two months ago, Facebook announced specific geographic targeting to the social media’s users within...
Read MoreThere is a fierce battle happening on the internet today. Organizations want to rank #1 on a search engine results page (SERP) at any cost. No longer can an organization rank high for all keywords in their industry because too many competitors compete for the...
Read MoreA little known way to target individuals online is through household income. Income based targeting has been around for about 10 months, but no one seems to really know about it when performing online marketing. We feel it’s intrinsic as marketers to find new ways...
Read More