August 30, 2015

2015 Digital Marketing Landscape

Do you sit up at night wondering if your internet marketing dollars are being spent wisely? Do you wonder if the online tools you use continue to increase in their consumer base?  Check out this infographic depicting some of the largest social media and online tools available and how many consumers actively use them.

Two years ago we produced an infographic representing the 2013 digital marketing landscape.  We wanted to help individuals navigate changes in the digital world and thought it would help organizations understand where they should spend time and where they shouldn’t.  We decided to recreate this infographic for 2015 and hope you enjoy.

Digital Marketing Infographic

Some interesting differences to note from 2013 – 2015 include:

  1. An increase in almost 1 billion worldwide internet users
  2. Youtube & Facebook stayed the same
  3. LinkedIn, Google+, Twitter continue to grow
  4. Instagram doubled their active user amount

Why is this important?

Digital marketing continues to grow.  Many businesses seem to dip their toes into the internet marketing world not really knowing if there is a market there for them.  With digital marketing continuing to expand, it just makes sense for businesses to further spend dollars online.  However, we are a little biased.

Here are a few more interesting tidbits we found at that we thought you would enjoy.

Email – 205 billion daily emails sent 

  • The average email open rate is 21-22%
  • Mobile device email open percentage is 42%
  • The rate at which someone purchases in-store after opening an email is 69.7%
  • Percentage of marketers using email in campaigns is 77%

World Wide Web – (Internet Usage) – 3,179,339,857 

  • 87% of North Americans use the internet
  • 42.4% of people world wide are internet users
  • There are over 1 billion websites

YouTube – 1 Billion users / 6 billion hours of video watched per month 

  • The average time on YouTube via a mobile device is 40 minutes
  • 50% of YouTube views come from a mobile device
  • 9% of small businesses actively use YouTube

Facebook – 1.49 billion monthly active users 

  • The average user spends 20+ minutes a day on Facebook
  • There are 655 million active mobile-only Facebook users
  • 41% of small businesses use Facebook

LinkedIn – 380 million users 

  • The average user spends 17 minutes a month on LinkedIn
  • LinkedIn users in the US spend 26% of their time on the mobile app

Google+ – 300 million monthly active users 

  • The average monthly time spent on Google+ is 7 minutes
  • 13% of small businesses use Google+

Instagram – 300 million monthly active users 

  • Instagram has 77.6 million estimated US users
  • 90% of Instagram users are younger than 35
  • Photos generate 36% more likes than videos on Instagram

Twitter – 316 million monthly active users 

  • The average user spends 170 minutes a month on Twitter
  • The average number of times a Twitter user shops online is 6.9 times per month
  • 81% of millennial Twitter users check it at least once a day
  • 23% of US teens consider Twitter the most important social network

Pinterest – 72.8 million users 

  • The average Pinterest user spends 98 minutes on the social media platform per month
  • 75% of all daily Pinterest traffic comes through mobile apps
  • 5% of US small businesses use Pinterest

Slideshare – 60 million users 

  • 17% of B2B marketers use Slideshare in new product launches
  • 41% of B2B marketers in North America use Slideshare to distribute content
  • The total number of pieces of content shared on Slideshare is 18 million

SnapChat – 100 million daily users 

  • SnapChat reaches 11% of the total US digital population
  • 71% percentage of SnapChat users are under 25
  • 18-29 year old users spend an average of 20 minutes a day on SnapChat
  • 18% of all US social media users use SnapChat

Know someone interested in digital marketing or needing help with digital marketing?  Share this article with them on your favorite social media platform.


Game On!

We’re all about putting up big numbers for your business.