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In our book, gaining knowledge is just as important as sharing it. Here, you can read up on all things digital marketing. Have a suggested topic for our blog? Send it our way. 

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Digital Advertising
July 7, 2021

Conversions – How to Track Them & Measure ROI on Your Ad Spend

Not long ago, marketing and advertising were considered necessary endeavors that didn’t necessarily generate profits....
Content Marketing
May 25, 2021
Sarah Smith

Sarah Smith

Senior Content Specialist

Get to Know Your Audience: Research Tools for Content Marketing

It’s one of the first rules of good content marketing: Know your audience.  When it...
Digital Advertising
March 30, 2021

A Primer on Picking the Right Digital Advertising Platform

There’s no doubt digital advertising has become an essential asset for your company’s marketing mix,...
Digital Marketing
March 30, 2021
Melinda Brinker

Melinda Brinker

Graphic Designer

How Vector Logos Benefit Your Business

A logo is the face of your company, and it’s no secret that good branding...
January 22, 2021
Jeff Paulette

Jeff Paulette


Using Google Analytics, Part 1 – Define Your Targeting Strategy

Many companies ask us to help define their target market. What many people don’t understand,...
Content Marketing
January 21, 2021
Parker Samuel

Parker Samuel

Content Specialist

Why Content Marketing Strategy Matters

If you’ve dabbled in digital marketing for any period of time, you’ve probably heard “content...
January 8, 2021

Climbing the Ranks: Choosing Meaningful Keywords for SEO

In the SEO community, we have a tendency to utter the—sometimes dreaded yet often repeated—phrase,...
Digital Advertising
December 21, 2020

Facebook Ads: Which Objective Should I Choose for My Campaign?

Here at Campaignium, we love running Facebook Ads. Designing attention-grabbing ads, experimenting with A/B testing...
Project Management
December 4, 2020
Olivia Young

Olivia Young

Project Manager

Why a Flat Structure Is Good for Project Managers & Clients

At Campaignium, we have a flat structure team of professionals who oversee the life cycle...

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