Welcome to our blog

Roll Through Our Array of Articles.

In our book, gaining knowledge is just as important as sharing it. Here, you can read up on all things digital marketing. Have a suggested topic for our blog? Send it our way. 

Search Blog:
Content Marketing
May 25, 2021
Sarah Smith

Sarah Smith

Senior Content Specialist

Get to Know Your Audience: Research Tools for Content Marketing

It’s one of the first rules of good content marketing: Know your audience.  When it...
Digital Advertising
March 30, 2021

A Primer on Picking the Right Digital Advertising Platform

There’s no doubt digital advertising has become an essential asset for your company’s marketing mix,...
Digital Marketing
March 30, 2021
Melinda Brinker

Melinda Brinker

Graphic Designer

How Vector Logos Benefit Your Business

A logo is the face of your company, and it’s no secret that good branding...
Analytics
January 22, 2021
Jeff Paulette

Jeff Paulette

Partner

Using Google Analytics, Part 1 – Define Your Targeting Strategy

Many companies ask us to help define their target market. What many people don’t understand,...
Content Marketing
January 21, 2021
Parker Samuel

Parker Samuel

Content Specialist

Why Content Marketing Strategy Matters

If you’ve dabbled in digital marketing for any period of time, you’ve probably heard “content...
SEO
January 8, 2021
Elyse Hilotin

Elyse Hilotin

SEO Specialist

Climbing the Ranks: Choosing Meaningful Keywords for SEO

In the SEO community, we have a tendency to utter the—sometimes dreaded yet often repeated—phrase,...
Digital Advertising
December 21, 2020

Facebook Ads: Which Objective Should I Choose for My Campaign?

Here at Campaignium, we love running Facebook Ads. Designing attention-grabbing ads, experimenting with A/B testing...
Project Management
December 4, 2020
Olivia Young

Olivia Young

Project Manager

Why a Flat Structure Is Good for Project Managers & Clients

At Campaignium, we have a flat structure team of professionals who oversee the life cycle...
Research & Tracking
October 27, 2020
Courtney Peebles

Courtney Peebles

Data Analyst

Using Data to Back Up UX Testing

Do meetings with your marketing firm ever feel like an episode of Mad Men? They...

Stay As Long as You Like.

Thanks for browsing our library of digital marketing articles.