February 12, 2014

Changes Are Coming To Twitter

Twitter has quickly become the global news source for practically everyone on the planet.  If you want to know what’s trending right now, where do you turn?  That’s right, Twitter.  This week the social media company has come under scrutiny for testing changes to their profile design and functionality updates to some of its user’s profiles.  Still in beta, let’s take a look at what the fuss is all about.

It seems as if everyone is talking about how similar Twitter’s test profiles look compared to Facebook.  It is a little disappointing that Twitter did not come up with its own design, but we think it’s nice to refresh the social media platform every once in a while.  As long as it provides a better user experience, we are all for it.  From what we have seen, it does.

Here are some of the updates you can probably expect to see on your Twitter profile in the near future.

  1. Larger profile picture across the entire screen
  2. A bigger area to display content
  3. A designated space for statistics (ie: number of tweets, photos/videos, following, followers, favorites, list)
  4. Boxed content

The image below is an example we found at TechBuffalo of the new redesign.

Twitter Social Media Update

Why This Is Good For Business

Many people already seem worried that the changes help Twitter serve up advertisements in an easier format, especially the bigger area to display content.  This is good for businesses wanting to gain exposure on the social media platform.  It will help organizations target their market in a new way, stay top of mind with current clients and gain brand exposure with users searching trending topics.

Right now only a select few and random beta testers have the update.  Campaignium was a little hurt that Twitter did not invite us to the dance, feeling snubbed again.  Even Twitter seems to have silently rolled out this test because there is no mention of the change on its blog.

Let us know if you have received access to the new look and functionality.  We would love to hear of your experience.


Game On!

We’re all about putting up big numbers for your business.