January 15, 2014

The Power of Display Advertising

What if I told you there was a way to increase brand recall by up to 25%.  Would you listen?  Combining traditional marketing channels with online ads can do just that.  Upon closer inspection, the marriage of display advertising with most marketing channels creates a powerful tool that businesses shouldn’t ignore.  Let’s investigate further.

Last year the Interactive Advertising Bureau (IAB) released a study touting the value of online display advertising.  To this day, we still find value in this information and thought we should pass it along.  Take a look at the graphic below to see how display advertising helps increase brand recall in five separate marketing channels.

The Power Of Display Advertising Image 2

Combining television ads with display advertising helps increase brand recall by 25%, as reported by the IAB.  That’s a huge increase in the visibility for your brand.  The increase seen in all traditional media makes using display advertising even more powerful.   You can expect a 17% increase in magazine, a 13% increase in radio and newspaper and a 3% increase combined with billboards.

We have become a society of multi-taskers so our marketing strategies need to evolve.  As many people sit and watch TV, they surf the web with their laptop, tablet or smartphone.  As we watch our favorite TV shows, the commercials influence our web surfacing habits.  When we utilize display ads targeting TV viewing habits, there is a second chance to brand ourselves and drive potential clients to our website.  Understanding the psychology behind the way people use each marketing channel increases a chance for success.

Our job as marketers is to increase brand recall within multiple marketing channels as much as possible.  We’ve seen many business owners question the marketing mix containing both traditional and online ads.  As ad budgets shift from traditional media to online, comparing ROI has become a hot topic.  It’s important to understand that you can increase recall and ROI when combining both.

Are you interested in learning more?  We are here to help.  Let’s get started now.


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We’re all about putting up big numbers for your business.