January 28, 2015

YouTube, Super Bowl Halftime and You

How do small businesses compete for an advertising presence during the Super Bowl?   The answer is YouTube’s 2015 Super Bowl Halftime show.  Yes, that’s right.  You now have a way to compete against enterprise level organizations and their 30 second, million dollar budgets.

This year YouTube plans to host a live, streaming show to compete against NBC’s original super bowl halftime presentation.  YouTube has gathered some of its largest creators and stars to perform sketches, fake ads and stunts.  These stars have collected more than 60 million combined subscribers which means they already have a huge fan base and will draw a big crowd.  This is great news for you.

Why This Is Great For Business

First, the Super Bowl is one of the largest times to capitalize on something trending online.  There were 4,090,000 searches for the keyword “super bowl” and 90,500 searches for the keyword phrase “super bowl ads” last February.  You can expect the same amount of searches this year.

Second, people who missed the YouTube show are going to search for the presentation days and weeks after the live performance.  This gives you a second chance to target your demographic during this search phase.

It’s time to break away from the Super Bowl advertising mold and spend that budget online.  We are not suggesting you try to advertise on YouTube’s halftime show, but people are going to search for it.  That’s what YouTube is counting on.  They are trying to drive people to their platform with engaging content in hopes to keep them there.  That’s when you have a chance, as a small business, to serve great, engaging ads to your ideal target market while consumers are searching on the social media platform.

The good thing about online advertising is its flexibility and agileness. If you are currently running ads,  you or your online marketing company can quickly create a plan of action to get you in the game.

Last year people watched more than 6.3 million hours of Super Bowl ads on YouTube.  Make your advertising dollar count.  During the next two weeks, target those individuals who are searching and watching past Super Bowl ads, plus YouTube’s new halftime show.

Curious about YouTube’s show?  You can find the halftime performance here: https://www.youtube.com/user/adblitz/adblitz.

Did you read our Super Bowl article last year?  If not or if you need a refresher, click here: /blog/capturing-the-super-bowl-audience/.  The marketing tactics found within our past post created some crazy marketing engagement and results for our clients.  Let us know how you do this year!


Game On!

We’re all about putting up big numbers for your business.