Digital Content Specialist

Amy Lafferty

As answered by their team members:

Fictional character she’s most like: Arya Stark from “Game of Thrones”

Her theme song: Bitin’ List by Tyler Childers

Voted most likely to: Survive a month in the wilderness.

More About Amy

Amy brings six years of marketing experience to Campaignium’s digital content team, specializing in the intersection of content strategy and search engine and AI visibility. Her approach is rooted in a Master’s in English and Creative Writing from Missouri State University, which allows her to blend narrative storytelling with technical precision.

To stay at the forefront of the industry, Amy maintains certifications in:

  • HubSpot SEO
  • HubSpot Content Marketing
  • HubSpot Inbound Marketing
  • HubSpot Social Media Marketing
  • Google Analytics 4
  • Semrush
  • Answer Engine Optimization (AEO) via seoClarity 
  • And others planned!

 

Two years of agency experience have sharpened her ability to pivot across industries—from B2B SaaS to industrial to health and wellness—while keeping a laser focus on results. 

What she loves most about agency life is the never-a-boring-day rhythm and the partnership side of the work: diving deep into a client’s vision to make sure their content strategy isn’t just effective, but a true reflection of their brand.

When Amy isn’t at her desk, she’s almost certainly outdoors. She and her husband spend sunny days kayaking and trekking through trails on camping and hiking trips, and she balances out the adventure with twice-weekly yoga at a local studio. 

She’s a voracious reader with wide-ranging tastes—epic fantasy, science fiction, ancient history, linguistics, and autobiographies all have a spot on her shelf. At home, she and her husband share their space with a full menagerie: three dogs, a cat, four cockatiels, a budgie, a bearded dragon (and a partridge in a pear tree).

Game On!

We’re all about putting up big numbers for your business.