It’s easy to get confused about SEO vs SEM. The terms are often used interchangeably, and many digital marketing professionals fall short when explaining these concepts (including, in the past, yours truly). However, for this post I’d like to take a stab at explaining these terms...
Read More
You can't talk about social media marketing or search engine optimization (SEO) without having a discussion around online reviews. Reviews have become the new word-of-mouth marketing to help your business develop trust during an individual’s online research phase. Last week Google updated it’s Google My...
Read More 
2015 is quickly coming to a close, and you are probably starting to develop your 2016 digital marketing plan. Now is the time to look back at what marketing channels drove consumers to your website so you can determine which channels to include in the...
Read More 
Understanding and using industry keywords isn't just for search engine optimization (SEO) on your website anymore. You can insert keywords everywhere. This is our last article in a three part series that expresses and demonstrates the power of SEO tactics and how to transition these...
Read MoreUnderstanding that you can use popular keywords in all of marketing, not just in digital marketing, is increasingly important. Finding those precious industry key terms can be tough though. Internet marketing tactics, such as search engine optimization, can help you find keywords people currently use...
Read MoreThere are many internet marketing strategies that organizations can use in their holistic marketing approach. One of these tactics is knowing industry related keywords and implementing a strategy to use those key terms consistently. Underutilized in digital marketing today, knowing and using certain keywords throughout...
Read MoreThere is a fierce battle happening on the internet today. Organizations want to rank #1 on a search engine results page (SERP) at any cost. No longer can an organization rank high for all keywords in their industry because too many competitors compete for the...
Read MoreSearch engine optimization (SEO) is the process to improve a website, for not only search engines, but website users as well. In the past, Google stopped producing keyword research for SEO in their Google Analytics tool. With the arrival of Google Universal Analytics, users can...
Read MoreThere are many common myths around search engine optimization (SEO). It doesn’t help that search engines keep their “secret sauce” closely guarded. However, there are a few myths we hear weekly that just aren’t true. Here are 5 common SEO myths we feel need debunked. SEO...
Read MoreMany businesses spend their hard earned money on search engine optimization (SEO) that does not work. Translating what you sell to Google is just as important as relaying this message to website visitors. There are many things you should pay attention to on your website...
Read More