Big Data was a hot topic in 2013. It’s going to be even bigger in 2014. When you hear the term Big Data it sounds important, but what does it actually mean? Come with us as we demystify Big Data and provide a course of action to help show the C-suite results in your business’s marketing reach.
Big Data can be defined as any marketing metric tied to a marketing campaign. The term is a clever marketing phrase used to hype analytics’ importance. Of course we feel analytics is incredibly important because it keeps the marketer in check. All campaigns and money spent can be tracked and there is no guess work involved.
At the end of a calendar or fiscal year, it’s important to show progress in the marketing department’s reach. If you are like many of us, you get to answer tough questions like: How far did we grow our network this year? Is our database of prospects growing? We all know that if your database of prospects is not growing, then your database of leads will not grow either.
Below is a tool to keep track of metrics in the most simplest of forms. I’m always surprised how many digital marketers don’t keep track of this information. It should be used as a basis to show how your marketing department is doing in regards to its digital marketing reach. This is not a marketing calendar, but a tool to collect Big Data of your very own. Using this tool is an easy and great start to get you into the mentality of tracking all marketing results.
Here is a good secret. Before many marketing meetings, I’ve totaled all followers and subscribers to give an update on the entire digital marketing reach for the company. It’s a great way to impress bosses and fellow employees.
Once you feel comfortable tracking your marketing reach, the next step is to track leads, conversions and sales. Stay tuned, we will revisit this topic in another post.