August 20, 2015

Know Your Keywords: Part 2

Understanding that you can use popular keywords in all of marketing, not just in digital marketing, is increasingly important.  Finding those precious industry key terms can be tough though.  Internet marketing tactics, such as search engine optimization, can help you find keywords people currently use on search engines.  In this article, we plan to give you some of the top globally searched keyword phrases.

In our previous article, Know Your Keywords: Part 1, we discussed the importance of using keywords throughout your marketing to create a holistic marketing approach.  Now we think it would be fun to research and show some of the most searched keywords by industry.  These are monthly search totals from all over the world. Here we go:

 

Apparel

  1. Boots – 3,350,000 searches
  2. Suits – 1,500,000 searches
  3. Lingerie – 1,220,000 searches
  4. Shoes – 1,220,000 searches
  5. Wedding Dresses – 1,220,000 searches

 

Arts & Entertainment

  1. YouTube – 1.3b searches
  2. CNN – 24,900,000 searches
  3. IMDB – 13,600,000 searches
  4. Kim Kardashian – 13,600,000 searches
  5. Fox News – 13,600,000 searches

 

Beauty & Personal Care

  1. Face – 124,000,000 searches
  2. Perfect Girl – 4,090,000 searches
  3. Kate Upton – 4,090,000 searches
  4. Beautiful – 1,220,000 searches
  5. Hairstyles – 1,220,000 searches

 

Business & Industrial

  1. Translate – 124,000,000 searches
  2. Craigslist – 83,000,000 searches
  3. Currency Converter – 7,480,000 searches
  4. Office 365 – 7,480,000 searches
  5. Periodic Table – 2,240,000 searches

 

Computers & Consumer Electronics

  1. Hotmail – 506,000,000 searches
  2. Mail – 24,900,000 searches
  3. Minecraft – 20,400,000 searches
  4. MP3 – 13,600,000 searches
  5. Calculator – 13,600,000 searches

 

Dining & Nightlife

  1. McDonalds – 6,120,000 searches
  2. Subway – 3,350,000 searches
  3. Restaurants Near Me – 3,350,000 searches
  4. Pizza – 2,240,000 searches
  5. Restaurants – 2,240,000 searches

 

Health

  1. Ebola – 9,140,000 searches
  2. PubMed – 5,000,000 searches
  3. Ebola Virus – 1,830,000 searches
  4. Herpes – 1,220,000 searches
  5. Diabetes – 1,220,000 searches

 

Vehicles

  1. Canadian Tire – 4,090,000 searches
  2. Mercedes – 4,090,000 searches
  3. Cars – 3,350,000 searches
  4. Vans – 2,740,000 searches
  5. Yamaha – 2,740,000 searches

 

Would you use most of these keywords to optimize your website?  Probably not.  This article is used to help demonstrate the power of search engine optimization and knowing your keywords.  Once you get a good grip on what people are searching for, you can use these keywords in all of your marketing.  Want to know the top keywords in your industry?  Contact us to start the research process today.

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