Jenfab Cleaning Solutions
Jenfab Cleaning Solutions makes custom aqueous parts washers for manufacturers across the globe. The Jenfab team works with automotive, ammunition and medical companies, to name a few. Campaignium assists Jenfab with ongoing projects, serving as its in-house team’s right hand.
Services
- Web Development
- Search Engine Optimization
- Research
- Search Advertising
- Content Marketing
A Welcome Rebrand Makes a Splash
In 2022, we washed Jenfab’s slate clean with a rebrand and a new website. Jenfab’s updated online look distinguishes it from competitors.
We performed a UX audit and used heat mapping to inform the new website’s organization and design. Then, we worked with Jenfab to develop a visual brand identity that evokes water and cleanliness.
+42%
Website visits
+10.4%
Goal conversion rate
-90%
Website bounce rate
+57%
Pages viewed per session
Helping an Industry Leader Reach Customers
The refreshed website shows off machines and includes an online shop where customers can order replacement parts. Additionally, we created industry- and career-related content the previous website lacked.
Since we began our relationship in 2020, our team has helped Jenfab build brand awareness and convert customers with targeted display advertising campaigns.
306
Digital ad conversions
$82.70
Cost per conversion
An Authoritative Voice in Parts Cleaning
Our content marketing and SEO strategies work hand in hand to boost Jenfab’s organic search visibility. We research and write educational content that answers common questions about aqueous cleaning and speaks to the specific needs of the industries Jenfab serves.
Total Impressions
18.4K
1/1/22 - 5/31/22 Previous Website
175K
6/1/22 - 10/31/22 New Website
Total Impressions
18.4K
1/1/22 - 5/31/22 Previous Website
175K
6/1/22 - 10/31/22 New Website
Total Impressions
18.4K
1/1/22 - 5/31/22 Previous Website
175K
6/1/22 - 10/31/22 New Website
Total Impressions
18.4K
1/1/22 - 5/31/22 Previous Website
175K
6/1/22 - 10/31/22 New Website
Total Clicks
144
1/1/22 - 5/31/22 Previous Website
2.07K
6/1/22 - 10/31/22 New Website
Average CTR
0.8%
1/1/22 - 5/31/22 Previous Website
1.2%
6/1/22 - 10/31/22 New Website
Example Article
1/1/22 - 10/31/22
887
Pageviews
6,430
Impressions
207
Clicks
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