Sheriff Jim Arnott
Sheriff Jim Arnott has a successful career leading the Greene County Sheriff’s Office. In 2020, we helped him build a logo and landing page to encourage residents to vote. We partnered with Sheriff Arnott a second time for his 2024 re-election campaign. Our efforts focused on the primary election, where he ran against another Republican candidate. The campaign included a new donation tool, paid and organic social media strategy, and email campaigns for supporters to obtain yard signs. These efforts catapulted Arnott to the top of voters’ minds—he won the 2024 election!
There's An Experienced Sheriff in Town
It all started with a logo inspired by the classic six-pointed Sheriff’s badge. That led us to unique branding that refers back to the Old West. Most political candidates stick with patriotic colors, but we wanted Sheriff Arnott to stand out among the sea of red, white and blue. His yellow and black palette catches the viewer’s eye across the campaign’s landing page, yard signs and social media posts. While educating visitors about the Office’s growth under Arnott’s leadership, the landing page also allowed supporters to donate and sign up for email notifications.
Testimonials from Local Leaders
Campaignium collaborated with the Sheriff’s team to collect 40 testimonial videos from local business leaders and supporters. Within each Reel, the individuals shared why they planned to vote for Sheriff Arnott. The “shot on an iPhone” style added to the authenticity of each testimonial as people talked about the Sheriff from their living rooms, offices and backyards.
We published these testimonials on Facebook and X from early spring until August, ramping up our posting schedule as we neared the primary election. On Facebook, our organic and boosted Reels generated over 700,000 impressions, 1,219 page likes and 2,282 followers, outpacing the opposition.
252,441
people reached
1,219
page likes generated
734,009
total impressions
Reaching Greene County Citizens
Outside of our Facebook strategy, we ran advertising on Google and X to reach a wider audience. Our ad creative maintained the Sheriff’s unique branding and encouraged people to vote for Arnott on August 6, 2024. Across all platforms, we generated over 800,000 impressions for the campaign.
2,004
Impressions
X
65,236
Impressions
2,004
Impressions
X
65,236
Impressions
Promoting The Candidate’s Message
In our social media strategy, we combined mediums. Along with video testimonials, we designed static graphics to highlight Sheriff Arnott’s background and proven history of growing the Greene County Sheriff’s Office. Our most critical message up against a new candidate was Sheriff Arnott’s experience in the role. Each post tied the campaign together, highlighting Arnott’s most significant accomplishments as Sheriff and blending visuals to keep the campaign fresh.
The result? Sheriff Arnott won the 2024 election and continues to serve as Greene County Sheriff.
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