Mala Design Co.
Live houseplants aren’t for everyone. Mala’s low-maintenance faux plants turn stale spaces into delightful digs. Campaignium worked with Mala to refresh its brand and launch its first eCommerce website. Mala Design Co. maintains a global reach and is affiliated with The Champstar Inc. brand family.
The Roots of a Rebrand
Just as the Mala team handcrafts each petal, leaf and stem on their products, Campaignium updated the Mala logo and chose the messaging, colors and typography with care. We developed five research-backed customer personas, using them to grow our vision for Mala’s brand and website.
Creating A Digital Storefront
Mala’s stylish website speaks to customers’ living plant woes through lively copy and intentional photography. Filters and lifestyle pages give users multiple ways to explore products. Custom iconography and subtle home page animations add unique detail, like finishing touches for a room.
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