In 2019, we worked with headwear startup Vital Hat Co. to develop branding assets and a landing page to connect with their exclusive retailer, Lids, which has more than 1,100 stores in the United States, Canada and Puerto Rico.
Introducing Vital Hat
We developed a responsive landing page that beautifully packaged and presented Vital Hat’s content, branding and photography. The result was a seamless single-page site that epitomized the Vital Hat vibe and directed customers to Lids.
A Bold & Energetic Look
Our team designed Vital Hat’s new logo and brand assets. We created clean, colorful infographics to illustrate the product’s versatility, and our work was displayed in Lids storefronts. For photography, we incorporated photos of Vital Hat’s target market—active individuals with a passion for fitness and outdoor recreation.
Live Your Life in Motion
From the landing page to social media campaigns, we worked closely with Vital Hat to find the perfect brand voice and showcase the hats in action. Our imagery and artwork depicted real-life scenarios with models running, fishing and golfing while the caps held their shades in place.