In 2019, we worked with headwear startup Vital Hat Co. to develop branding assets and a landing page to connect with their exclusive retailer, Lids, which has more than 1,100 stores in the United States, Canada and Puerto Rico.
We had three marketing objectives for Vital Hat. First, demonstrate how their unique hat design allows you to secure your sunglasses. Then educate the target market on how to use their hats in recreational settings. Finally, we wanted to create exciting illustrations to match Vital Hat’s equally exciting and innovative headwear.
A Bold & Energetic Look
Our team designed Vital Hat’s new logo and landing page. We created clean, colorful infographics to illustrate the product’s versatility, and our work was displayed in Lids storefronts.
For photography, we incorporated photos of Vital Hat’s target market—active individuals with a passion for fitness and outdoor recreation. Our imagery and artwork depicted real-life scenarios with models running, fishing and golfing while the caps held their shades in place.
Bringing It All Together
We developed a responsive landing page that beautifully packaged and presented the content, branding and photography. The result was a seamless single-page site that epitomized the Vital Hat vibe and sought to subtly convert visitors into customers.