It’s easy to get confused about SEO vs SEM. The terms are often used interchangeably, and many digital marketing professionals fall short when explaining these concepts (including, in the past, yours truly). However, for this post I’d like to take a stab at explaining these terms...
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With 1.4 billion daily active users, using Facebook as a marketing tool is more important for brands now than ever. Facebook’s usership is so diverse that it’s possible to reach any specific audience you want. However, engaging with your audience today is more challenging than...
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Everyone wants ways to increase their social media reach. The first step to increase reach is to understand the types of engagement a social media platform will find relevant. This will, in turn, help you define your end goal and set your marketing plan up...
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Giving Tuesday is a global day of charitable giving dedicated to kick off the holiday season and help those in need. On November 28, people all over the world come together for one purpose — to give something more. If you’re a non-profit organization in...
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Advertising is one of the most beneficial aspects in marketing any business, created to raise awareness, get conversions, create engagement or whatever steps your business wants to take to grow and be successful — ultimately every business is going to measure success in a different...
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With school back in session and football season in full swing, Campaignium is excited to welcome Baylee Rayl to our own growing roster of digital marketing experts. The Drury University senior is the newest member of the Campaignium web team and will focus her talents on...
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You probably don’t take your television set to work. And you most likely leave your laptop behind at least some of the time. But there’s one medium that’s probably with you right now, no matter where you are. You may even be reading this article on...
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With an ever-growing plethora of digital marketing channels, there’s certainly no shortage of opportunities to market your business. There’s also no shortage of marketers jumping up and down, frantically trying to get noticed by online audiences, who are themselves frantically trying to stay afloat in...
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As the summer is warming up, Campaignium is expanding our web development and SEO capabilities with the addition of Megan Ouhl to assist with website building and keyword planning for our clients. The Drury University senior also works as a Game Day Ambassador for the Springfield...
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