River Valley Ag Exchange

River Valley Ag Exchange isn’t your average grain elevator. Founded in 2017 by fifth-generation farmers Derek and Lyndsey Davis, RVAE helps Midwest growers build better soil, cut input costs, and farm smarter through biological products and their flagship Trilogy Soil Converter system.

Their tagline says it all: #FarmDifferent.

The problem? Their digital presence didn’t send the same message.

Services

Project at a Glance

The Product Was Ready. The Website Wasn’t.

Their products were ahead of the curve. Their farmer relationships had deep roots. Their results spoke for themselves, with some customers noticing improvement within just days. But the website? It didn’t tell that story.

National players were investing heavily in slick digital experiences. RVAE needed to compete on that level without losing the farmer-owned, family-rooted soul that made them different in the first place.

On top of that, they had a sprawling product line. Trilogy. Biologicals. Liquid fertilizers. Organic inputs. Seed. Cover crops. Cleaning and conditioning services. All of it had to be organized, explained, and made shoppable for everyone from longtime customers to farmers just starting their biological journey.

Plant the Seeds.
Grow the Brand.

We treated this like the soil itself: plant the right seeds, and everything grows from there.

A Logo That Tells the Brand Story

We started with a logo and visual system that feels modern but earned. Something a Midwestern farmer would trust and that could hold its own next to any national competitor. Our design team kept what was working at the root — brand recognition and a reputation for integrity and excellence — preserving the brand’s foundation while pushing the visual identity to new heights.

Seven Product Lines, One Clear Path

We developed a fresh website from the ground up. A homepage that gets to the point. A product hub that makes seven distinct categories feel navigable instead of overwhelming. Dedicated pages for Trilogy, Biologicals, Fertilizers, Organic Inputs, Seed, and Seed Cleaning — each one structured to answer real grower questions.

Copy That Speaks Farmer

Soil biology is complex. Talking about it doesn’t have to be. We wrote every page in plain language: confident, useful, and free of the buzzwords that make most ag marketing sound the same.

Boots-on-the-Ground Collaboration

This wasn’t a hand-off project. It was a partnership.

We sat down with Derek and Lyndsey early in the process to gather information and understand the why behind every product, every customer relationship, every decision that’s shaped River Valley Ag Exchange since 2017.

That meant working through a sprawling product line together. Sorting which stories belonged on the homepage versus a deeper page. Pressure-testing copy with the people who actually talk to farmers every day.

180 Days. Zero Shortcuts.

We delivered in six months, start to finish.

New branding. New logo. New site. Seven product pages. A contact flow. All of it.

River Valley Ag Exchange sells farmers on building better fertility faster. We delivered a brand and website that does the same thing at the same pace.

A Digital Presence Worth the Product

RVAE now has a website as forward-thinking as the biological farming methods they champion. The new brand gives them credibility against competitors while keeping the family-owned warmth their customers love.

More importantly, they’ve got a foundation for what’s next: content marketing, lead generation, dealer recruitment, and the steady growth of a company that’s just getting started.

The story they’ve been telling farmers for years? Now the website tells it, too.

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