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January 22, 2021
Using Google Analytics, Part 1 – Define Your Targeting Strategy
Many companies ask us to help define their target market. What many people don’t understand,...
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January 21, 2021
Why Content Marketing Strategy Matters
If you’ve dabbled in digital marketing for any period of time, you’ve probably heard “content...
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January 8, 2021
Climbing the Ranks: Choosing Meaningful Keywords for SEO
In the SEO community, we have a tendency to utter the—sometimes dreaded yet often repeated—phrase,...
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December 21, 2020
Facebook Ads: Which Objective Should I Choose for My Campaign?
Here at Campaignium, we love running Facebook Ads. Designing attention-grabbing ads, experimenting with A/B testing...
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December 4, 2020
Why a Flat Structure Is Good for Project Managers & Clients
At Campaignium, we have a flat structure team of professionals who oversee the life cycle...
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October 27, 2020
Using Data to Back Up UX Testing
Do meetings with your marketing firm ever feel like an episode of Mad Men? They...
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October 14, 2020
Are SEO & Website Accessibility Practices Compatible?
As a search engine optimization specialist and sister of a woman with visual impairments, I...
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October 1, 2020
5 Signs You Need a New Website
Have you ever wondered how often people switch out their smartphones? On average, consumers upgrade...
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May 27, 2020
Leverage Schema Markup for SEO
Make Important Content As a Search Engine Optimization (SEO) Specialist, Google’s ranking algorithm is...
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February 7, 2020
What Do You Need to Do to Be CCPA Compliant?
The California Consumer Privacy Act regulates the collection of data from California residents and households....
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