Prime, Inc.

Campaignium has worked with Prime, Inc.’s marketing department since 2016, developing recruitment strategies that targeted truck drivers. Campaignium brought new ideas and a fresh approach to an industry plagued by misconception. Prime Inc. is a leader in the trucking industry, yet their marketing approach didn’t reflect their size or forward-thinking corporate culture.

Website Development

Campaignium worked with Prime, Inc. to build a new corporate website. In combination with our advertising and SEO campaigns, the newly refreshed site is much easier to use for recruits. As a result, visitors are now more than twice as likely to fill out a new driver application.
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+42

Website visits

+73

Pages visited

Search Engine Optimization

After optimizing the Prime, Inc. website, the company saw noteworthy gains in website traffic and new driver applications from search engines like Google. Our comprehensive SEO strategy paired keyword research and content optimizations with schema markup to show search engines the website should rank prominently for keywords like “truck driving careers.”
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Website bounce rate

-14

Pages viewed per session

+14

Digital Advertising

Using Google Ads as the primary lead generator, more people filled out an online application, called the company directly or contacted a recruiter through a short form. Conversions increased 50%, while the average cost per conversion dropped 27%—exactly what we like to see for valued clients.
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Digital ad conversions

+50

Cost per conversion for digital ads

-27

Creative Services

Campaignium developed fresh designs that fully capture Prime’s unique culture, including a detailed map of the client’s sprawling Springfield, Missouri complex. Prime is rated one of the best trucking companies to drive for year in and year out. Using this approach, we created an online experience unlike any other in the trucking industry.
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Content Marketing

Content marketing bolsters Prime’s SEO strategy by generating fresh content that’s optimized for high-value keywords. Campaignium researches and creates monthly articles for the Prime News section of the Prime, Inc. website. Articles support Prime’s recruitment efforts by presenting engaging information that’s relevant to truck drivers. We’ve also created blog articles featuring Prime’s truck sales and power fleet programs.
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Research & Tracking

When Prime was looking for ways to enhance its driver recruitment program, Campaignium placed heatmaps on the company’s website, surveyed recent recruits and conducted extensive market research. Thanks to our findings, Prime was able to improve outreach to prospective drivers, create a more positive recruitment experience and lower its recruitment costs.
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Full applications submitted

+200

Desktop visitors who clicked "Apply Now"

17

Hitting on All Cylinders

“We have been working with Campaignium since 2016, and I have been blown away by their creativity, attention to detail, prompt replies and overall work. I’m proud to work with such an awesome group of talented professionals.”
Andrea Mueller

Media & Onboarding Manager

Prime, Inc. Trucking

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