Campaignium has worked with Prime, Inc.’s marketing department since 2016, developing recruitment strategies that targeted truck drivers. Campaignium brought new ideas and a fresh approach to an industry plagued by misconception. Prime Inc. is a leader in the trucking industry, yet their marketing approach didn’t reflect their size or forward-thinking corporate culture.
Content marketing bolsters Prime’s SEO strategy by generating fresh content that’s optimized for high-value keywords. Campaignium researches and creates monthly articles for the Prime News section of the Prime, Inc. website. Articles support Prime’s recruitment efforts by presenting engaging information that’s relevant to truck drivers. We’ve also created blog articles featuring Prime’s truck sales and power fleet programs.