Campaignium worked with Stamina to build greater brand awareness and user engagement for their exercise equipment. We also helped them strengthen the association between the Stamina name and their various equipment lines, such as AeroPilates. Our strategy consisted of social media and content marketing. As a result, Stamina saw a nearly 5% increase in website users and nearly 6% growth in website sessions over nine months.

Email Marketing & Blogs

Campaignium developed a variety of content with an all-around wellness focus to position Stamina as a premier lifestyle brand.

Email marketing included a series of updated templates for Stamina’s welcome, thank you and abandoned cart emails. Messages were carefully aligned with Stamina’s social media posts and promotions to build tighter consistency across channels. The strategy delivered impressive gains, including 2.2% year-over-year growth in Stamina’s eCommerce conversion rate.

We also developed an informative Nutrition Guide consistent with the Stamina brand and created a series of timely blog posts when the COVID-19 pandemic hit to inform customers about exercise and nutrition while in quarantine.

YoY eCommerce conversion rate


Social Media

Campaignium developed an engaging presence across platforms to help Stamina build a more authentic following. We implemented two fitness challenges to boost interaction with the Stamina brand on Facebook.

The #StaminaFitnessChallenge featured the Rowing Machine, while the #SpringIntoAeroPilates Challenge helped users more closely associate AeroPilates with the Stamina brand. For both challenges, Campaignium conceived, scripted, edited and posted weekly videos that invited users to share their workouts.

Avg engagement rate

Strengthening the Team

“With a small internal team, we’re often pulled in multiple directions. With Campaignium, we’re able to offload some crucial aspects of driving our brand with full confidence they will execute. Their communication and creativity are on point, which has made our relationship both easy and productive.”
Taylor Hutchens

Director of Marketing

Stamina Products Inc.

Related Case Studies

This Seat's Reserved for You.

Let’s discuss your goals and see which services make sense for you.