Campaignium worked with Stamina to build greater brand awareness and user engagement for their exercise equipment. We also helped them strengthen the association between the Stamina name and their various equipment lines, such as AeroPilates. Our strategy consisted of social media and content marketing. As a result, Stamina saw a nearly 5% increase in website users and nearly 6% growth in website sessions over nine months.
Email Marketing & Blogs
Campaignium developed a variety of content with an all-around wellness focus to position Stamina as a premier lifestyle brand.
Email marketing included a series of updated templates for Stamina’s welcome, thank you and abandoned cart emails. Messages were carefully aligned with Stamina’s social media posts and promotions to build tighter consistency across channels. The strategy delivered impressive gains, including 2.2% year-over-year growth in Stamina’s eCommerce conversion rate.
We also developed an informative Nutrition Guide consistent with the Stamina brand and created a series of timely blog posts when the COVID-19 pandemic hit to inform customers about exercise and nutrition while in quarantine.
Email marketing included a series of updated templates for Stamina’s welcome, thank you and abandoned cart emails. Messages were carefully aligned with Stamina’s social media posts and promotions to build tighter consistency across channels. The strategy delivered impressive gains, including 2.2% year-over-year growth in Stamina’s eCommerce conversion rate.
We also developed an informative Nutrition Guide consistent with the Stamina brand and created a series of timely blog posts when the COVID-19 pandemic hit to inform customers about exercise and nutrition while in quarantine.
YoY eCommerce conversion rate
+2.2
Social Media
The #StaminaFitnessChallenge featured the Rowing Machine, while the #SpringIntoAeroPilates Challenge helped users more closely associate AeroPilates with the Stamina brand. For both challenges, Campaignium conceived, scripted, edited and posted weekly videos that invited users to share their workouts.
Avg engagement rate