In 2019, we worked with headwear startup Vital Hat Co. to develop branding assets and a landing page to connect with their exclusive retailer, Lids, which has more than 1,100 stores in the United States, Canada and Puerto Rico.
We had three marketing objectives for Vital Hat. First, demonstrate how their unique hat design allows you to secure your sunglasses. Then educate the target market how to use their hats in recreational settings. Finally, we wanted to create exciting illustrations to match Vital Hat’s equally exciting and innovative headwear.