National retailer Urn Garden sells urns, cremation jewelry and memorial decorations through its online storefront. After working with multiple marketing agencies, the family-owned business still wasn’t seeing a respectable return on its advertising dollars. And it didn’t help that their website wasn’t fully optimized to rank higher in search results. Campaignium assisted on both fronts, developing a strategy that wooed more website visitors and boosted sales.
Urn Garden
Search Engine Optimization
Our Search Engine Optimization Team conducted extensive keyword research and optimized content on the product and category pages to drive sales. We also optimized product titles at scale to more effectively target broad, competitive keywords that would deliver noteworthy search results.
YoY transactions
+139
YoY revenue
+117
Digital Advertising
Our digital advertising team started by digging into Urn Garden’s sales reports from the prior year. Doing so helped the team prioritize where ads needed to be focused and how to allocate the client’s ad spend. We also used smart shopping and ad optimizations to pinpoint potential Urn Garden customers.
YoY conversion rate
120
YoY cost-per-click
-58
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