UX Testing

Track Footsteps & Build a Better Path

Big-box retailers adjust their merchandising strategy based on foot traffic, customer behavior and sales. How do visitors flow through the store? What attracts their attention? Do they go directly to their destination or take time to browse?

The same approach can—and should—be applied to your website. A positive user experience can earn you longtime brand loyalty. A negative experience, though, may prompt visitors to bounce, or even worse, badmouth your site to others. Through UX testing, we can pinpoint problematic gaps and help you find solutions.

Ways We Assist You

Defuse Your UX Landmines

Sometimes it’s hard to see the snags on your website that make users bounce. With the right testing tools, though, an extensive sweep will reveal these traps and help you smooth out your site’s flow for visitors.

Understanding how people interact with your website can be extremely enlightening. By auditing several site parameters, we can show you where the UX hang-ups are and help you hatch a plan for ironing them out.

With heat mapping, you can see what people are gravitating toward on your website. By identifying interaction hot spots and ice-cold areas, we can help you rework your site for an all-around better user experience.

Want to know what people like or dislike about your site? Ask them. Surveys are a great way to gain qualitative and quantitative data about real-life users. We can help you choose the questions, send out the survey and compile the results.

Go a step beyond a website audit by dissecting user flow in greater detail. Through a mix of analytics and heat mapping, we'll help you better visualize how users navigate your site and draw up a strategy to optimize user flow.

There are many factors on your website that can influence the decisions users make and actions they take. Experimenting with these elements can help guide your conversion optimization efforts and lead to more sales.

See How We've Helped Clients

ENVIRO-AIR

If you focus on SEO, they will come. Take ENVIRO-AIR’s increased website traffic as proof.

HUUNT

Our team built a game-changing eCommerce website to connect hunters with landowners and outfitters.

Downtown Fayette, MO

Downtown Fayette, MO needed fresh branding ideas to promote economic growth in their community. Campaignium responded with an original logo and new branding assets that reflect the city’s rich history, welcoming atmosphere and vibrant spirit.

Jenfab Cleaning Solutions

Our efforts help manufacturers connect with this industry leader to get the machines they need to clean products.

FormPak, Inc.

Campaignium built a new website for this leader in manufacturing bulk bag handling equipment.

Developmental Center of the Ozarks

The Developmental Center of the Ozarks believes everyone deserves a chance to learn, contribute and thrive. We created a new website that reflected the heart of this nonprofit.

Doolie Coolie

We helped launch a Kickstarter for this next-gen beverage holder and brought home a District Nine Silver ADDY.

Live in Springfield MO

Springfield is home. We enjoyed building this website for new residents, showcasing what makes our city great.

100:1

ROI

For every $1 spent on website UX, a company can expect up to a $100 return of investment.

UX Planet, 2020

Competitive Advantage

70% of businesses view UX as a potential competitive advantage and differentiator.

User Zoom, 2019

User Friendly

80% of users are willing to pay extra on an ecommerce site with a better UX.

UX Planet, 2020

Hear From Our Team

Client Experience

July 20, 2026

Customer Service Is the Baseline. Hospitality Is the Difference.

You’re not unhappy with your marketing agency. You’re just not excited about them either. The...

Human Resources

July 10, 2026

Small Companies, Big Culture: How to Build a Workplace People Want to Be Part Of

When people think about company culture, they often picture large organizations with endless perks, flashy...

Analytics

June 5, 2026

The Siloed P&L Is Dead. It’s Time to Measure Marketing Like a Business.

For years, direct to consumer (DTC), Amazon, and retail operated as separate kingdoms. The brands...

SEO

May 19, 2026

Step-by-Step Guide to Start Reporting Brand Growth in SEO/GEO

If your monthly traffic report landed in your inbox and the first thing you noticed...

Leadership

May 6, 2026

Your Website, Your Rules: 4 Reasons Every Business Should Own Their Domain and Site

A question we hear often from prospective clients is, “Who owns a website if Campaignium...

Leadership

April 30, 2026

How to Handle Review Bullying: A Step-by-Step Guide for Business Owners

Owners Five years into running Campaignium we were approached to sell our business. We were...

Google Reviews

Don't Sit This One Out.

UX enhancements can have a big impact.