Big-box retailers adjust their merchandising strategy based on foot traffic, customer behavior and sales. How do visitors flow through the store? What attracts their attention? Do they go directly to their destination or take time to browse?
The same approach can—and should—be applied to your website. A positive user experience can earn you longtime brand loyalty. A negative experience, though, may prompt visitors to bounce, or even worse, badmouth your site to others. Through UX testing, we can pinpoint problematic gaps and help you find solutions.