UX Testing

Track Footsteps & Build a Better Path

Big-box retailers adjust their merchandising strategy based on foot traffic, customer behavior and sales. How do visitors flow through the store? What attracts their attention? Do they go directly to their destination or take time to browse?

The same approach can—and should—be applied to your website. A positive user experience can earn you longtime brand loyalty. A negative experience, though, may prompt visitors to bounce, or even worse, badmouth your site to others. Through UX testing, we can pinpoint problematic gaps and help you find solutions.

Ways We Assist You

Defuse Your UX Landmines

Sometimes it’s hard to see the snags on your website that make users bounce. With the right testing tools, though, an extensive sweep will reveal these traps and help you smooth out your site’s flow for visitors.

Understanding how people interact with your website can be extremely enlightening. By auditing several site parameters, we can show you where the UX hang-ups are and help you hatch a plan for ironing them out.

With heat mapping, you can see what people are gravitating toward on your website. By identifying interaction hot spots and ice-cold areas, we can help you rework your site for an all-around better user experience.

Want to know what people like or dislike about your site? Ask them. Surveys are a great way to gain qualitative and quantitative data about real-life users. We can help you choose the questions, send out the survey and compile the results.

Go a step beyond a website audit by dissecting user flow in greater detail. Through a mix of analytics and heat mapping, we'll help you better visualize how users navigate your site and draw up a strategy to optimize user flow.

There are many factors on your website that can influence the decisions users make and actions they take. Experimenting with these elements can help guide your conversion optimization efforts and lead to more sales.

See How We've Helped Clients

Downtown Fayette, MO

Downtown Fayette, MO needed fresh branding ideas to promote economic growth in their community. Campaignium responded with an original logo and new branding assets that reflect the city’s rich history, welcoming atmosphere and vibrant spirit.

Live in Springfield MO

Springfield is home. We enjoyed building this website for new residents, showcasing what makes our city great.

Doolie Coolie

We helped launch a Kickstarter for this next-gen beverage holder and brought home a District Nine Silver ADDY.

Andy’s Frozen Custard

Working with Andy’s is pretty sweet. We’ve developed creative campaigns for limited treats and store launches.

Tolbert Beadle

Our team partnered with this well-known Missouri law firm to build up their online presence.

Ninni Co

We’ve helped the Ninni Co. team with digital advertising, content marketing, SEO, packaging design, website banners and branding.

Developmental Center of the Ozarks

The Developmental Center of the Ozarks believes everyone deserves a chance to learn, contribute and thrive. We created a new website that reflected the heart of this nonprofit.

Andy’s Frozen Custard New Store Campaigns

New stores? New creative! We partnered with Andy’s to shoot enticing treat photography and develop extensive advertising and organic social media campaigns for new store locations.

100:1

ROI

For every $1 spent on website UX, a company can expect up to a $100 return of investment.

UX Planet, 2020

Competitive Advantage

70% of businesses view UX as a potential competitive advantage and differentiator.

User Zoom, 2019

User Friendly

80% of users are willing to pay extra on an ecommerce site with a better UX.

UX Planet, 2020

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Don't Sit This One Out.

UX enhancements can have a big impact.