Step into your customer’s living room with OTT (over-the-top) advertising. Millions of Americans have cut the cord to cable in favor of online streaming services like Pluto TV and DailyMotion. OTT advertising lets you reach these customers directly on their TV screens.
OTT video ads are delivered over the internet to smart TVs and devices—think Roku and Amazon Fire Stick. Your customers are already streaming shows online. Why not meet them on their favorite platforms?
Develop and deliver ads to prospects while they stream content on NBC Today, Buzzfeed, Cheddar TV, CNN Go and more. You can use OTT advertising to tell your story or introduce a product to customers and their families.
68% of users have at least one streaming service.
OTT video ads on Roku were 67% more effective per exposure at driving purchase intent than cable TV ads.
40% of OTT users have paused content to learn more or purchase a product after seeing an ad.